The future of food

In each period of history, as our species grows and gains new perspectives, we shed old ways to make way for the new. Like 500 years ago, when we had to accept that the universe does not revolve around Earth. And with some resistance, we did. Similarly, today we must accept the fact not everything revolves around us, and that a more responsible relationship with Earth is needed.

Our current ways have rendered the food system broken and even without looking at statistics we can see symptoms all around us. Real food is in the alternative market isle. We eat produce that travels thousands of miles while sending local food away. We make enough food to feed two populations with billions left hungry. We obsess over corn, soy, dairy and animal protein for questionable reasons and in schools teach kids advanced trigonometry, before they can prepare a balanced meal.

It does not have to be that way. As people we can change our eating habits and drive the demand for responsibly grown food. As companies we can raise our standards and create value, not just profit.

It is our mission to help create a better food system, fair to all. It can be done by observing the entire food cycle and re-imagining each step with fresh, responsible eyes. And if we improve our relationship with Earth, ditch the anthropocentric world view and accept interdependence of all life, we’ll have a good time in the future.